Alan Hereford, S.O.C.

DP – Camera Operator

448 Ignacio Blvd. #290 • Novato, CA 94949

(415) 246-5363

C o o k i n g / L i f e s t y l e S h o w s:

Bocuse d’Or USA: Olympics of The Culinary World, Produced by Full Plate Media
5 To Die For (Pilot), Produced by Follow Productions
Essential Pepin (DVD), Produced by Full Plate Media
Avec Eric (Ripert of Le Bernardin), Produced by A La Carte Communications (2nd unit)
HGTV-Short Stories: Disney Parks (DP), Produced by Turnpike Productions
The Green Kitchen (DP), Exec. Produced by Alice Waters as part of Slow Food Nation
The Victory Garden (DP), Produced by WGBH
How Do You Iron Chef? (DP), Produced by Turnpike Productions
Joanne Weir’s Cooking Class (Season I & II (DP)),  Produced by A La Carte Communications
Local Flavor (DP) (w/Andrea Immer-Robinson), Produced by JGR Productions for Delta Air
Small Space, Big Design (DP), Produced by Brainbox Productions for HGTV.
Recipe TV Featuring the World’s Greatest Chefs (DP), Produced by Entertainment Studios
Easy Entertaining With Michael Chiarello,  Produced by Silver Plume for Food Network
Semi-Homemade Cooking with Sandra Lee,  Produced by follow Productions for Food Network
Mavericks of Napa (DP)(Pilot), Produced by Triage Entertainment for Fine living
Michael Chiarello’s Napa (Season III), Produced by A La Carte Communications for PBS
Weir Cooking in the Napa Valley (Season II), Produced by Susie Heller for PBS

R e a l i t y  S h o w s:

If You Really Knew Me, Produced by Arnold Shapiro Productions for MTV
Challenge Day (Pilot) Produced by Arnold Shapiro Productions for MTV
Mythbusters, Produced by Beyond Productions for Discovery Channel
Battleground Earth, Produced by The Greif Co. for Planet Green
Prototype This Produced, by Beyond Productions for Discovery Channel
How To Get The Guy, Produced by David Collins/Scout for ABC
Top Chef (season I) Produced by Magical Elves Productions
The Turnaround for CNN
Model Behavior (Pilot)

D o c u m e n t a r i e s:

Faked Their Own Death EP1, Produced by Indigo Films for The Discovery Channel
Surgery Saved My Life
Genetic Savings & Clone
Matrix II & III behind the scenes documentary (film) – Produced by EMP / HBO-Warner Brothers
Colors of Diversity: 150 years of the Northern California diocese, Produced by Grace Cathedral
Teens in Trouble

C o r p o r a t e:

I have done a ton including: image pieces, product shots, training, multicam, talking head, customer testimonial, etc. for companies including the following:

Safeway, Omnicell, Extreme Networks, Zynga, Webroot, All Clad, Levi’s, Apple, Media 100, Avid/Softimage, E*TRADE, Bank of America, Fidelity Investment, San Francisco Ballet, Intergraph, Doscocil, Hewlett Packard, Agilent, BayGroup International, McKesson and many others

T y p e s  O f  P r o j e c t s:

Narrative, Documentary, Cooking Show, News Magazine, Corporate Image, Commercial, Infomercial, EFP, EPK, Press Junket, Multi Cam, Truck, Studio

S p e c i a l t y  E x p e r i e n c e:

Data Wrangling, P+S Pro35 and other lens adapters, Sports Lens, Time Lapse, Endoscopic Camera, Jib, Car Rig, Hidden Camera, Scan Converter, Video & HD Engineering, Field Sound

P a r t i a l  C l i e n t l i s t:

ABC, PBS, WGBH, CBS, TNN, TBS, HBO, A&E, Nickelodeon, The Golf Channel, Fox, Discovery Canada, The Food Network, HGTV, Fox Spots Net, C-Net, Warner Brothers, Universal Pictures, Disney, Maiden Lane Inc., OWN+P, Organic, Goodby Berlin & Silverstien, YNR Marketing, PVP Media, Brain Child Creative, NBA Entertainment, Adventure Pictures, Magical Elves Productions, Magnetic Image, Beyond Productions,
A La Carte Communications, Paul Swensen Productions, Gordon Productions, Vertical Online, Eric Matthies Productions, Herzog Productions, Tele Film, Freeman Productions, Indigo Films, Harambe Pictures, Point Beach Productions, The Concept Organization, Follow Productions, Triage Entertainment, Big Picture Film and Video Arts, Miller Freeman, Archdiocese of San Francisco, Grace Cathedral, Inca,

H o w  I  G o t  T o  T h i s  P o i n t:

5/89 Graduated from the Chicago Community Film Workshop and immediately started working on student films at Columbia College.

1/91 Started part time at Ritz Camera, and worked my way up to store manager.

2/94 Started working as a P.A. at the equipment rental house Magnetic Image
then worked my way through sound and lighting to become the in-house cameraman.

2/99 Officially became a freelance Cinematographer.

12/07-09: Taught Cinematography at Berkeley Digital Film Institute

I am constantly upgrading my skills through classes and seminars such as:

HD Workshops mini-VariCamp
HD Cinematography taught by B. Sean Fairburn S.O.C.
Commercial Cinematography taught by Geoff Boyle in St. Thomas, USVI)

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